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Fitness Marketing

Marketing, sales, and business-growth tools for personal trainers and fitness businesses.


Frameworks, templates, and practical systems for client acquisition, sales, positioning, and smarter coaching.

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Jul 28

Yelp Reviews Are Coming to ChatGPT. Should Personal Trainers Care?

YELP x ChatGPT - Source: Axios Getting your personal training business into AI recommendations is hard. Every trainer and fitness brand wants to appear, but you cannot submit your business directly to ChatGPT. Yelp gives local trainers a simpler route. Yelp is licensing its reviews, ratings, photos and business information to OpenAI. This means a complete Yelp page can help ChatGPT understand where you train, what services you offer, and what clients say about you. Use the 30-minute action...

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Apr 27

Where Does AI Actually Fit in a Personal Trainer's Business?

Apr 14

Do Personal Trainers Need to Look the Part? Coaches Weigh In

Mar 26

How to Follow Up With Personal Training Leads

Mar 10

5 Objections That Cost Trainers Clients, and How to Handle Each One

Feb 20

Answer what your audience is actually asking — and turn it into lead gen content.

Jan 31

A Non-Trendy Take on Where Fitness Is Going

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